MEDIA: PHYSICAL BOOK AND MULTI DIGITAL PLATFORMS

DETAILS: PHYSICAL BOOK AND E-BOOK WITH UNIQUE REGISTER CODE THAT INVITES CUSTOMER TO ACCESS APP THAT BRINGS SPOKEN GUIDED VERSION OF THE EXERCISES IN THE BOOK — SEPARATE APP AVAILABLE FOR MANY DIFFERENT PLATFORMS — FREE APP WITH ADS AND 1/5 OF THE GUIDED EXERCISES AVAILABLE AS PROMOTION TOOL FOR THE BOOK, FOR THE PAID VERSION OF THE APP AND FOR OTHER BOOKS FROM THE PUBLISHER

PLATFORMS: PHYSICAL BOOK — EBOOK — WEBAPP — IPHONE/IPAD APP — ANDROID APP — BLACKBERRY APP — WINDOWS 8 APP

MEDIA: WEBCOURSE

DETAILS: WEBCOURSE SPECIALLY DESIGNED FOR THE MAGAZINE — WEBCOURSE IS AVAILABLE AS A TIME LIMITED OFFER UNTIL THE NEXT ISSUE OF THE MAGAZINE IS OUT — 4 DIFFERENT WEBCOURSES PER YEAR IS PLANNED — QR-CODE IN MAGAZINE DIRECTS CUSTOMER TO THE SPECIALLY DESIGNED LANDING PAGE OF THE WEBCOURSE

PLATFORMS: SMARTPHONE, TABLET AND DESKTOP

MEDIA: WEB APP AND WINDOWS 8 APP

DETAILS: NATIVE APP DESIGNED TO INCREASE SOCIAL INTERACTIVITY

PLATFORMS: IPHONE/IPAD APP — ANDROID APP — WINDOWS 8 APP

MEDIA: NATIVE APP

DETAILS: NATIVE APP DESIGNED TO RECORD AND ARCHIVE ACTIVITY

PLATFORMS: IPHONE/IPAD APP — ANDROID APP — WINDOWS 8 APP

MEDIA: RESPONSIVE ECOMMERCE SITE

DETAILS: MOBILE FIRST

PLATFORMS: FOR ALL BROWSERS

MEDIA: NATIVE APP AND WINDOWS 8 APP

DETAILS: NATIVE APP DESIGNED TO INCREASE THE ACTIVITY IN REGARDS TO THE PUBLISHERS BACKLIST — THE QUOTES IN THE APP ARE EXTRACTED ONLY FROM BOOKS IN THE BACKLIST — BELOW THE QUOTE IN THE APP THERE IS INFORMATION ABOUT THE AUTHOR AND THE TITLE OF THE BOOK. THE TITLE IS CLICKABLE AND TAKES THE USER TO THE BOOK IN THE PUBLISHERS WEBSHOP

PLATFORMS: IPHONE/IPAD APP — ANDROID APP — WINDOWS 8 APP

MEDIA: VIDEOBASED WEBAPPLICATION

DETAILS: APP DESIGNED TO ATTRACT READERS WHOM ARE HINDRED TO GET IN SHAPE BECAUSE OF THE FACT THAT THEY HAVE LIMITED TIME TO EXERCISE — THE APP HAS A FULL BODY WORKOUT PROGRAM - SHOWING THE EXERCISES WITH DETAILED INSTRUCTIONS AND APPLIED WITH REAL TIME COACHING FROM PERSONAL TRAINER - AND INCLUDES TRACKING OF DEVELOPMENT AND A FITNESS DIARY

PLATFORMS: IPHONE/IPAD APP — ANDROID APP — DESKTOP WEBREADER

MEDIA: NATIVE APP

DETAILS: APP THAT FEED THE USER TEXT PASSAGES FROM NOT YET RELEASED BOOKS (BOOKTRAILER APP) — THE GOAL IS TO SPARK THE READERS INTEREST AND ACTIVATE AN INCLINATION TO PREORDER THE BOOK — IF USER DECIDES TO PREORDER BOOK BY CLICKING ON A BUTTON IN THE APP THERE IS A PREORDER DISCOUNT THAT IS ONLY AVAILABLE FROM THE APP

PLATFORMS: IPHONE/IPAD APP — ANDROID APP — WINDOWS 8 APP

MEDIA: PHYSICAL BOOK, CD ROM AND WEBAPP

DETAILS: CLOSE CORRELATION BETWEEN BOOK AND CD ROM/WEBAPP — WEBAPP AVAILABLE WITH PASSWORD IN CD ROM — QR-CODES IN BOOK DIRECTS CUSTOMER TO BONUS CONTENT

PLATFORMS: PHYSICAL BOOK — SMARTPHONE, TABLET AND DESKTOP